Tell your brand’s story where customers will see it—on the many different channels they’re already using. Create content that emotionally resonates with the viewer, sparking a shareable moment they will authentically pass on to their social circles. Show up in a cohesive way, so that repeat or new customers recognize the brand.
Think about the user behaviors on specific platforms, and the desired end-result. Impulse buy, or brand-building engagement? Photos, brief or lengthy text, discussion
inspiring? How does their device affect their behavior? Keep users engaged and aware, keep your brand top of mind.
There’s no one clear-cut path. Map out the channels your customers use, plan the content needs, consider aspect ratios, photography and character count restraints, and create assets accordingly. Find a system that works for your needs, and repeat it.