ModCloth: Campaign Assets Across Channels

ModCloth ran image-heavy campaigns monthly due to the high turnover of inventory. The website marketing placements were updated with new graphics and styles to highlight newness and generate emotional excitement from the highly engaged customer base. The start of a new campaign would also include promotion across email, social media, and online ads. I also had the team re-skin our social media channels to generate the same buzz and delight, and to carry our tone of voice everywhere the brand showed up.

This is an example of Homepage hero graphics which changed weekly, and the representation that lasted the full month on Twitter. Note that this required clever design to support the design restraints on Twitter. This campaign gained ModCloth recognition as one of the top brand pages on Twitter.